Vivien Johnston of Fifi Bijoux named one of the Future 100 Young Social Entrepreneurs for 2011

Vivien Johnston founder and Managing Director of Fifi Bijoux, advisor to the Jeweltree Foundation and Open Source Minerals authorized reseller is announced as one of the Future 100 Young Social Entrepreneurs of the Year on Social Enterprise Day during Global Entrepreneurship Week 2011.

Global Entrepreneurship Week is a worldwide movement of entrepreneurial people, with millions unleashing their enterprising talents and turning their ideas into reality.
It began as Enterprise Week in the UK back in 2004. When news of the phenomenal success of Enterprise Week in the UK spread the globe, lots of other countries got excited about the potential of running similar initiatives in their own countries. Since its inception, Global Entrepreneurship Week has spread to 115 countries, with nearly 24,000 organisations planning more than 37,000 activities.
The Future 100 Awards were first launched in 2008 to recognise and profile young entrepreneurs running businesses, which have a triple bottom line. The definition of a triple bottom line, is a business that addresses people, planet and profit. They have a strong commercial foundation as well as a significant social and environmental impact.
The Future 100 Awards recognises the success of young entrepreneurs aged 18-35 who demonstrate entrepreneurial flair and innovation in progressing a responsible business venture.

Fifi Bijoux aims to spend time and care in securing suppliers who share their vision that human rights must be respected and upheld and that environmental impact should be minimised. This ethic is carried right through the supply chain to where it all begins, with the miners.

They  use only ethically mined and fairly traded precious metals and precious gemstones and operate a strict policy on this for all our suppliers of raw materials and sundries.

Every Fifi Bijoux product is designed in-house and creates key looks for each season. The jewellery is made in London.

Johnston said, “I’m thrilled to be named as a Future 100 Young Social Entrepreneur. I founded Fifi Bijoux in 2006 and since then, it’s grown in reputation as a brand synonymous with luxury and best practice for fair, responsible and equitable mining of precious natural resources. As a designer, I love to create exquisite pieces and want customers to enjoy beautiful jewellery; assured that no abuses of human rights or unwarranted impact on the environment has occurred to produce it. The Future 100 Award means a lot to me. Particularly in the current difficult economic climate, I think it’s especially important to recognize businesses which maintain a strong sense of conscience as well as a commercial focus”.

Founder of Striding Out and organiser of the Future100 awards, Heather Wilkinson said: "The future of our world is in the hands of individuals who are committed to generating commercial and ethical returns. 
Challenging economic times can offer opportunities to question the way we operate as both a business community and a society. We have a history of  profiling the 'Future 100' young entrepreneurs who are changing the face of everyday business and improving commerce's impact on the wider world."

The Future 100 awards encourages and rewards extraordinary vision, ethical business practice and social responsibility. They aim to showcase businesses that offer innovative and sustainable solutions to social problems. The Future 100 Awards is organized by Striding Out www.stridingout.co.uk, a social enterprise which is committed to supporting the development and growth of young and ethical entrepreneurs.